April Cohort open
8 of 10 seats left

Master Claude. Become a 10x Product Manager.

Master Claude to ship prototypes, automate stakeholder workflows, and build dashboards. All by yourself. No engineering background needed. Hands-on from minute one.

Rizvi Haider
Rizvi Haider
Staff PM @ MetaMask
Apply for AprilCHF 495 · 10 seats · Live via Zoom · First week of April
Claude Code in action
Claude Code
Claude Cowork interface
Claude Cowork
The Problem

The PM role is being redefined. Right now.

01

Engineers are doing PM work with AI

Developers who can spec, prototype, and validate their own ideas are cutting PMs out of the loop. Your value has to go up, or your seat at the table shrinks.

02

Reforge teaches frameworks. AI demands execution.

Strategy and prioritisation still matter, but the PMs getting promoted in 2026 are the ones who show results, not just roadmaps.

03

Your leverage is capped by someone else’s sprint

Every experiment requires a ticket, a meeting, a dependency. The PMs with real career momentum move independently and can prove it.

04

“I’m not technical enough to use AI tools”

That gap is closing fast, but only for PMs who close it intentionally. Every month without these skills is ground given up to peers who have them.

4hrs
To a permanently sharper skillset
10
Seats per cohort, intentionally small
2×
Faster to Senior PM with a builder skillset
0
Engineering background required
Who It's For

This course is for you if this sounds familiar

01

“You have 3 feature ideas but zero bandwidth until Q3.”

You’re full of conviction about what to build next, but every experiment needs a ticket, a sprint, and a queue. You want to validate ideas on your own timeline, not someone else’s.

Independent validationFaster iteration
02

“You got passed over for the PM who could demo, not just deck.”

You’ve seen it happen. The PM who shows a working prototype in a review gets the buy-in, the budget, and the promotion. You want that to be you next time.

Stakeholder credibilityPromotion leverage
03

“You keep hearing ‘vibe coding’ and you’re not sure if it’s hype or career-defining.”

Everyone’s talking about building with AI. You’re not behind yet, but you can feel the window closing. You want to learn it properly, fast, from someone who actually ships with it.

Future-proofingHands-on skill
Not the right fit if…
×You’re looking for a strategy or frameworks course
×You want to watch lectures, not build
×You’re not willing to get your hands dirty in 4 hours
★★★★★

“I built a feature analytics dashboard and automated my weekly Slack stakeholder updates. In the same afternoon. My team thought I had an engineer helping me.”

SC
Sarah Chen
Senior PM, Series B Fintech
The Transformation

From spec-writer to builder.

Before ProductUp
  • ×Writes specs, waits weeks for a prototype
  • ×Manually pulls data for every stakeholder update
  • ×Depends on engineering for every experiment
  • ×Spends hours on repetitive Jira and Slack follow-ups
  • ×Competes on strategy alone, just like everyone else
After ProductUp
  • ✓Ships working prototypes ready for user feedback
  • ✓Builds feature analytics dashboards with MCP, no tickets needed
  • ✓Validates ideas independently, before sprint planning
  • ✓Automates stakeholder updates, Slack workflows, and Jira routines
  • ✓Becomes the AI-powered PM that the team relies on
The Curriculum

4 hours. Hands on. Immediately useful.

Session 012 hours

From Zero to Shipping

Go from never having used Claude Code to shipping multiple working prototypes, ready to put in front of real users for feedback.

You'll leave with

Multiple working prototypes you built yourself, ready to demo to stakeholders or test with real users.

  • →Claude Code from zero: setup, prompting, and building your first app
  • →Ship a working prototype in under 60 minutes, no code background needed
  • →Build prototypes ready for user research and feedback collection
  • →Deploy your prototype live on Vercel using Claude, ready to share with anyone
  • →Iterate like a developer: fix, rebuild, and ship multiple versions in one session
Session 022 hours

Automate Your PM Workflow

Use MCP, Skills, and Agents to automate the repetitive parts of your day. From analytics dashboards to stakeholder updates to research.

You'll leave with

A personalised AI workflow: dashboards, automations, and agents that save you hours every week.

  • →MCP servers: build feature analytics dashboards without engineering
  • →Automate stakeholder management across Slack, Jira, and GitHub
  • →Skills: create reusable automations for repetitive PM tasks
  • →Agents: run user research, competitive analysis, and market scans on autopilot
  • →Wire it all together: a complete AI-powered PM workflow, end to end
Your Instructor

Taught by a PM who shipped a product solo using AI and sold it.

Featured · Times Square Billboard
Rizvi Haider speaking on stage
Rizvi Haider
Staff PM @ MetaMask · Builder
LinkedIn
★

Built and sold a product on Acquire.com and got featured at the New York Times Square billboard

★

Staff Product Manager at MetaMask, AI team, building AI-powered features for millions of users

★

Power user of Claude Code, Claude Cowork, and the latest AI tooling, shipping real products with AI every day

“I built a product solo using AI, sold it on Acquire.com in 2024, and got featured at New York Times Square. This course teaches you how you can succeed as a PM in the age of AI.”

Rizvi Haider, Founder · ProductUp.ai
Rizvi Haider's Acquire.com sale featured on a Times Square billboard in New York
Built solo. Sold on Acquire.com. Featured on a Times Square billboard.
What People Are Saying

Don't take my word for it. Hear from PMs.

★★★★★

“Before this course I was filing Jira tickets for every small experiment. Now I prototype ideas myself, set up MCP dashboards for my features, and automate half my Slack updates. My skip-level noticed.”

MW
Marcus Weber
Group PM, B2B SaaS
★★★★★

“I went from never having used a terminal to shipping a working prototype and an automated user research pipeline in the same session. This isn't theory. You leave with real tools running.”

PK
Priya Kapoor
Senior PM, Enterprise SaaS
Enrollment

Invest in your career. Once. Permanently.

CHF495
One-time · Per cohort seat · Both sessions included
  • ✓2 live, hands-on sessions via Zoom (4 hours total)
  • ✓Master Claude and build real prototypes, dashboards, and automations during the course
  • ✓MCP server templates, Skills library, and Agent workflows to keep
  • ✓Slack, Jira, and GitHub automation setups you can use on Monday
  • ✓Meet likeminded PMs from leading companies in a small cohort of 10
  • ✓Private cohort community + 30-day post-cohort support
  • ✓Certificate of completion
Application
Reserve Your Seat in 4 Questions
April Cohort
8 of 10 seats left
▸Session 1 April 5, 6:00 – 8:00 pm CET
▸Session 2 April 6, 6:00 – 8:00 pm CET
Step 1 of 4
What's your role & company?
e.g. “Senior PM” at “Stripe”

Get the full details. I fill each seat personally.

FAQ

Common questions

Not at all. The entire course is designed for PMs with zero engineering background. If you can write a clear product requirement, you have everything you need.
Claude Code (via CLI and Cursor), Claude Cowork, and Vercel for deployment. All tools are either free-tier accessible or covered within the course fee. You will not need to buy anything additional.
Fully online via Zoom. Live, interactive sessions with screen sharing, breakout rooms, and direct feedback, all from wherever you are. No travel needed.
Most likely yes. This falls squarely under L&D budgets. We provide an invoice formatted for corporate reimbursement. Just ask.
You build something real, with your actual product context, with a small group of peers and a practitioner giving live feedback. You leave with a working prototype, not just notes.