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Learn to build with AI. Become a 10x Product Manager.

AI isn't just changing your roadmap. It's changing who gets promoted, who stays relevant, and who becomes indispensable.

Rizvi Haider

Staff PM @ MetaMask

Apply for AprilCHF 495 · 12 seats · Live via Zoom · First week of April

The Problem

The PM role is being redefined. Right now.

Engineers are doing PM work with AI

Developers who can spec, prototype, and validate their own ideas are cutting PMs out of the loop. Your value has to go up, or your seat at the table shrinks.

Reforge teaches frameworks. AI demands execution.

Strategy and prioritisation still matter, but the PMs getting promoted in 2026 are the ones who show results, not just roadmaps.

Your leverage is capped by someone else’s sprint

Every experiment requires a ticket, a meeting, a dependency. The PMs with real career momentum move independently and can prove it.

“I’m not technical enough to use AI tools”

That gap is closing fast, but only for PMs who close it intentionally. Every month without these skills is ground given up to peers who have them.

The Transformation

From spec-writer to builder.

Before ProductUp

×Writes specs, waits weeks for a prototype
×Depends on engineering for every experiment
×Ideas stay in documents and slide decks
×Struggles to get technical credibility
×Competes on strategy alone, just like everyone else

After ProductUp

✓Builds a working prototype in under 2 hours
✓Validates ideas independently, before sprint planning
✓Ships clickable demos that stakeholders can feel
✓Earns cross-functional respect by actually building
✓Stands out as the PM who executes, not just plans

The Curriculum

Two sessions. One new superpower.

Session 012 hours

Think Like a Builder

Shift your mental model from spec-writer to maker. Leave with a working prototype built live in the room.

You'll leave with

A working, clickable prototype of a real feature — built by you, from scratch, in 2 hours.

→The PM-as-builder mindset shift — why this changes everything
→AI tools landscape: Claude, Cursor, v0, Lovable — when to use what
→Prompt engineering for PMs: specify features in natural language
→Build your first working prototype live — in under 60 minutes
→From wireframe to clickable demo without touching code

Session 022 hours

Ship Like a Pro

Connect your builds to real data, iterate fast, and hand off cleanly to engineering when you’re ready.

You'll leave with

A complete product feature — designed, built, and ready to demo to stakeholders or hand to engineering.

→Connecting your build to real data and APIs
→Vibe coding workflows: iteration loops that actually work
→Using Claude Code and Cursor for non-engineers
→How to hand off AI-built prototypes to engineering cleanly
→Build your capstone: a real product feature, start to finish

Who It's For

Built for the PM who's playing to win

The Ambitious PM

You’re good at your job and you know it. You want the Senior or Director title — and you know that standing out means doing things your peers can’t.

Promotion leverageStrategic credibility

The Resilient PM

You’ve seen what AI is doing to roles around you. You’re not panicking — you’re adapting. You want to be the PM every team fights over.

Career insuranceFuture-proofing

The Builder PM

Frameworks are fine, but you want to actually ship. You’re done waiting on engineers for every experiment. You want the technical credibility to match your instincts.

Execution speedCross-functional respect

Your Instructor

Taught by a PM who shipped a product solo using AI and sold it.

Featured · NYT Times Square

Rizvi Haider

Staff PM @ MetaMask · Builder

★

Built and sold a product on Acquire.com and featured on a Times Square billboard

★

Staff Product Manager at MetaMask, AI & Social team, building AI-powered features for millions of users

★

Founder of Shodown, a crypto trading platform built in public with AI

★

Based in Zürich, Switzerland and teaching what he uses daily

“Most PMs write specs and wait. I built a product solo, sold it on Acquire.com, and got featured in Times Square. All with AI, not code. This course teaches you how.”

Rizvi Haider, Founder · ProductUp.ai

Rizvi Haider's Acquire.com sale featured on a Times Square billboard in New York

Built solo. Sold on Acquire.com. Featured on a Times Square billboard.

Enrollment

Invest in your career. Once. Permanently.

CHF495

One-time · Per cohort seat · Both sessions included

✓2 live, interactive sessions via Zoom (4 hours total)
✓Hands-on building time with direct feedback
✓Access to prompt library and AI tool templates
✓Private cohort community (Slack or WhatsApp)
✓30-day post-cohort support window
✓Certificate of completion

100% Money-Back Guarantee

Not satisfied after the first session? Get a full refund. No questions asked. Zero risk.

4 of 12 seats remaining

How It Works

Apply in 2 minutes

4 quick questions about your role, your background, and what you want to achieve.

We review & send payment link

Personal payment link sent within 24 hours. No generic checkout pages.

Seat confirmed

See you first week of April. Come with an idea you want to build.

Application

Reserve Your Seat in 4 Questions

Step 1 of 4

What's your role & company?

e.g. “Senior PM” at “Stripe”

FAQ

Common questions

Not at all. The entire course is designed for PMs with zero engineering background. If you can write a clear product requirement, you have everything you need.

Claude (Anthropic), Cursor, v0 by Vercel, and Lovable. All tools are either free-tier accessible or covered within the course fee. You won’t need to buy anything additional.

Fully online via Zoom. Live, interactive sessions with screen sharing, breakout rooms, and direct feedback, all from wherever you are. No travel needed.

Most likely yes. This falls squarely under L&D budgets. We provide an invoice formatted for corporate reimbursement. Just ask.

You build something real, with your actual product context, with a small group of peers and a practitioner giving live feedback. You leave with a working prototype, not just notes.